So you’ve had your website put together, and it looks great. Your friendly web designer guy did a good job, but that was a while ago now.
What do you do now?
If you’re like most small business owners, you tick that box as done and forget all about it. That’s not such a good idea though. Things change, and technology faster than anything else.
The content of your website will probably not be out of date for a long time. Particularly if it is mostly a ‘business card’ type website. That is, it’s there so you exist online, it tells people who you are and what you do. Plus gives you a proper professional email address.
That, however, is the least of your worries. Unless your website is incredibly basic and built using very minimal HTML, there’s a good chance it will need maintaining and updating. Here’s 5 reasons why – and if reading that scares you then it’s probably a good thing.
Now I’m not talking about redesigning your site to cope with new technology. That’s a given. If your website is 10 years old then it will probably look terrible on a mobile device, and Google will even penalise you for that. After all, they don’t want to show results to their customers that are unreasable and therefore not useful to them. So you need major updates from time to time to cope with these changes. That’s where your friendly web designer guy comes in useful again.
What I’m referring to is the ever changing code hiding behind your website. Continue Reading…